The DII college social media level is not where it needs to be. It is a step above a high-school run social media account. The first step though is getting out there. The DII collegiate sports as a whole needs some work, but there are some schools that go above and beyond on their social media performance. Despite the majority of the schools not being up to par on their social media accounts, at least the schools are seeing that they are important.
Today’s younger generation is very tech savvy and really like to express themselves on social media. To keep up with today’s youth and to continue to improve the number of students on campus, universities need to be on social media as well. That is where their consumers are. Having a popular social media reputation goes a long way in the world of teenagers and young adults. It makes things seem more relatable and is more convenient for announcements. That being said it could also be used as a great recruiting tool. Clemson has a great social media account where they post videos or a photo of their student athletes daily. A school that is more relatable to this topic is Tiffin University. They do a fantastic job of showing all of their athletes love on all social media accounts, Instagram, Twitter, Facebook, etc. If more schools could utilize this free and valuable tool, DII collegiate sports could get the recognition that it deserves.
Division II sports will never be as popular as Division I sports. This definitely hurts them when it comes to social media coverage. There may be schools out there that do a fantastic job with keeping up to date with their teams and helping the community know what is going on but it does not leave the community. This lack of exposure makes it seem like the coverage is not there at all. Schools need to try to reach out to regional levels instead of local levels. Let everyone know in your area what you are doing. An increase in exposure correlates to a more popular image and more students and athletes.
Finally, teams could do a better job with the content that they put out. Honestly, they should let younger coaching staff or students run the page. The younger coaches and students know what is cool and what is old. They can help direct and new and more popular image. Keeping an account up to date on how the messages are sent out will win you over with other users on social media.
All in all, the Division II social media accounts are not where they need to be. Certain schools such as Tiffin University and Wingate are ahead of the curve but they are in the minority. The Division II social media is headed in the right direction and will eventually be where it needs to be.